DVPhoto

I recently added Empty Easel to my daily reading list. While it focuses mostly on traditional arts, there are a number of interesting articles on selling your own art. A few months back there was a post on the best websites for selling your art.

Reading through it highlights a problem of trying to sell your art on the web, if you don’t want to do it yourself, then you need to find a site dedicated to selling other peoples art. Seems like a good idea, up until you realise that most of these sites are filled with other people trying to sell their art. It’s like trying to sell you photos at a business class at art school, everyone else is trying to sell their own work, and thus don’t have any interest in what you are selling.

One need only look at internet search patterns to realise where the problem lies. Using overtures search history tool for search strings buy art and sell art. These values will change over time, but right now while I am writing this, buy art was searched for 1088 times, and sell art 1392 times. More people are interested in selling their own art and there are in buying it.

Then of course you can do a Google search on the term Buy Art. The results are not entirely what one might hope for. There are some giant online art stores (art.com and allposters.com) which won’t directly accept new artists⁴⁴, and a whole host of smaller shops; most of which either won’t accept unknown artists, or are there for selling original art (which is fine if you are wanting to make the prints yourself, but then why not just focus on your own web page).

The 10th result (at the time of writing) is for a small online art store called Blink Red. They appear to accept new artists, and will do print on demand sales for you. So why are they not mentioned at empty easel (or anywhere for that matter). Well one only has to look at the traffic they receive; with compete.com reporting a mere 424 visitors per month, they don’t seem like they could make you many sales. So if being in the top 10 of a search like “buy art” gets you a mere 400+ visitors a month, how on earth does art.com and their ilk receive the reported 2 million plus? Simply, they receive a large portion of their traffic through advertising, and of course through the many artist searches where they come up tops.⁴⁴

Of course, if you are just getting into selling your art, then this isn’t going to help you. So you’ve got to try and figure out what site drives the right kind of traffic to your work. While writing this article, I decided to focus on three sites: Image Kind, Artist Rising, & Deviant Art.

Imagekind
I recently found out about Image Kind, and while their site wasn’t anything to write home about, the shear number of options available for paper, sizes, mattes, & frames makes it an attractive option for the photographer who wants provide a variety of options to their client. You can submit images with any aspect ratio, so if you are into your 3 x 1 panoramas, this is the place for you. They have recently added integration with Flickr; so if you have a Flickr pro account, you do not need to upload your images to Imagekind again. The number of frames and mattes available is amazing, possibly providing just a little bit too much choice. You get to set your own mark up from the base prices, and you also get a percentage of the frame cost (if the buyer chooses to frame their order).

While there is free membership, you are limited to 25 images and 1 gallery. Upgrading to a pro account gains you unlimited galleries, but only 50 images. A platinum account is needed if you want to get rid of the image count limit. The biggest drawback if you don’t want to market your own work appears to be the buyers. Much of Imagekind’s traffic appears to either be artists themselves, or buyers directed to the site through individual artist’s galleries.

Imagekind appears to be a good option for the photographer who is marketing his own images, but doesn’t want to get involved in the printing and shipping himself.

Deviant Art
I have been a Deviant Art member since 2001; it was large back then, and has grown rapidly ever since. The traffic there rivals that of art.com, and you’d be hard pressed to find a site with more artists on it.

The shopping side of deviant art isn’t as well done as the rest of the site. It looks good, but seems to lack any desire to be marketed to the outside world. The site is filled with poor artists looking to sell their own work, and very few art admirers with the credit cards to back their purchases. So sales are slim to non existent; with even the most popular of artists there reporting low sales numbers.

That said the prints are beautiful; done on Fuji Crystal Archive photo paper, they are vibrant and long lasting. There are many other print options, such as canvas, puzzles, calendars, mugs, and many more. The sizes are limited, so if you like panorama’s or some other lesser used aspect ratio, you may be out of luck.

Artist Rising
While merely looking at Artist Rising’s traffic would lead one to believe that it is not worth the effort, a closer look at who owns them will probably change your mind. Art.com (and thus allposters.com) owns Artist Rising, and while you can only show your art on the Artist Rising and Sistino sites right now, they are apparently working on giving some access to their two much larger sites.

While the selection of print sizes is very limited, and the system slow, the promise of gaining access to that many buyers is extremely tempting. However a post from Empty Easel today casts some doubt about the long term future of Artist Rising. With most of the staff apparently retrenched, and the possibility of being brought back directly under the art.com team, I wouldn’t want to make any commitments to them just yet. The potential is there, but we just have to see what they do with it.

When I started doing a little bit of research for this article, I was hoping to find a good site for the photographer who was just beginning to sell prints of his work. Obviously to make any real money selling prints, you are going to have to market yourself, and spend a lot of effort doing it. Yet I was hopeful that there would be at least one option that could make you a bit of money while you build up a portfolio. Unfortunately it seems that the only option that seemed to have any potential is in a state of flux, with the other options providing a good printing service, but not much in the line of bringing customers to you door.4

1. but there may be a way in, I’ll talk about that later444
2. just search for a famous artists name in conjunction with the word print, and very often time art.com or allposters.com is the top result444

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